Tourism Products Launched at Networking Event

Published on 05 June 2025

"Tourism is everyone's business." That was the main message of the Tourism Networking and Launch event at the Civic Centre on Wednesday, June 4.

 About 80 people – comprising local tourism operators, industry partners, and community members – attended to celebrate the launch of the latest Mount Isa Visitor Guide, the Cloncurry-Mount Isa-Camooweal Experience, the Mount Isa to Cloncurry eco-trail concept, and the new Mount Isa Grant Guru portal.

 "Council has long advocated for, and supported, Mount Isa's tourism sector, and we will always do so," Mayor Peta MacRae said at the event.

 "Our Tourism Strategy highlighted the importance of 'seeing the other side of Queensland' and 'meet Mount Isa'. Everyone here in person, and living and working in Mount Isa, is a tourism ambassador.

 "Our Future Ready Economy Roadmap identified tourism as a key pillar for the future of Mount Isa. Mount Isa is home to many iconic characteristics ... these have underpinned successful tourism campaigns in Mount Isa and Outback Queensland that will be leveraged to strengthen Mount Isa's profile with a wide range of potential domestic and international visitors.

 "Last year, Outback Queensland saw about 1.13 million visitors, who in total spent $791 million in the region, and each stayed for 4.2 nights on average."

 Council's Tourism Recovery and Resilience Officer Michelle Cyster said tourism is everyone's business.

 "Whether you're a miner, a motel owner, or just someone who gives great directions at the servo – you are an ambassador for our region," Mrs Cyster said.

 "Tourism doesn't just happen at a Visitior Information Centre. It starts with conversations, local pride, and a community that's willing to share its story."

 Speakers included Cr MacRae, Councillor Travis Crowther, Mrs Cyster, Outback Queensland Tourism Association Operations Manager Kelly Hensley, and Mount Isa Rodeo Chairman Mark "Tommo" Thompson.