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Overwhelmingly Positive Feedback for City of Opportunity Campaign

Thousands of people have already viewed a promotional video created for Council’s “Mount Isa: City of Opportunity” campaign, just a few days after its official launch.

The video – which features and showcases life in Mount Isa and the surrounding area – was launched on Wednesday morning, January 30.


Within less than a week, it had been viewed on Council’s Facebook page more than 23,000 times and had reached more than 53,000 people.

Meanwhile, the accompanying website, – which contains comprehensive information that’s perfect for those who are looking to visit, or live, work or invest in, Mount Isa – was visited by more than 700 people, with almost 2300 page views recorded, in the same time period.


Most of the site’s visitors live in Brisbane and went to it via Facebook. Site data show that the site was also visited by people living in Sydney, Melbourne and the Gold Coast – and even nine people from New York City.


Mayor Joyce McCulloch said Council had received overwhelmingly positive feedback about the campaign, as well as its videos and website.


“The goal of the campaign is to inform people of the wide range of activities and career, lifestyle and investment opportunities that this city has,” Cr McCulloch said.


“We want everyone to know that Mount Isa is an ideal place to buy your first home, raise a family or change your career.


“The aim is also to bring city pride to people who live here, encourage other people to visit, and showcase our city in a positive light.


“We are extremely happy to see that all of these seem to be occurring.”


There are two other videos – a longer-form, interview-based video, and a 30-second television commercial, which went to air on Channel 9- and Channel 10-affiliated stations across Australia from Wednesday, January 30.


Tuesday night’s pre-launch screening upstairs at the Civic Centre was attended by many people featured in the videos, including several local families.